This magazine is mainly aimed at teenagers into the R&B industry. This is evident because of the artists featured in the magazine, for example 50 Cent and Dr. Dre. Therefore people into heavy metal music would not buy this magazine, and it is aimed at a very precise audience, as it stands at the moment, VIBE has approximatly 800,000 readers. The colour scheme is black/white/red. It is fairly specific on what colours are used and where. For example, all the headlines are in black but the sub-headlines are in red. This gives a different feel about the magazine, and your attention is drawn to the actual information, not the headline. Another colour selection which is very important, is that the name of the magazine, VIBE, is in red. This makes the name stand out, and it sticks in your head. On most music magazines, the feature photo is in colour and really stands out. in this case the photo is in black and white. This makes the photo seem more professional. This therefore shows that this magazine will not be a 50p, paper magazine that will be thrown away after a read. It is £3.99 per magazine with glossy paper The photo is fairly out of focus everywhere apart from T.I's face, again drawing your attention to him. The main focus of this magazine will be T.I, as he is on the cover with his name in bold next to him accompanied by a quote. Recently VIBE were taken to court due to extreme airbrushing. The artist, Ciara, went for a photo shoot and VIBE then removed her clothes through airbrushing, they were servialy critizied for this move. The whole magazine is very proffesional.
For example the contents page is layed out with neat, proffesional writing and in small presice collems. Again, like the front page the main photo is in black and white, giving it a cool, swave, look. Like the front cover the background is out of focus, drawing your eyes to the front. While the word "contents" is in big, bold writing; the actual contents list is in a very neat, classy font. The word "contents" is written in a strange way, it looks more like a logo than a title. The writing is involved with the photo, it fits with the feel of the magazine and is easy to read.

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